A space with a sense of scale
The horizon, reflections and changing camera distance give the car a physical setting. Each move reveals a different part of the same space.
- Project
- Independent Tesla concept
- Discipline
- Art direction · UX/UI
Web development · 3D integration - Format
- Interactive web experience
- Year
- 2026
01 / The idea
A showroom
inside the browser
The brief we set ourselves: make discovering Model 3 feel like entering a flagship showroom. Give the car room, let light reveal its surfaces, and make the visitor’s movement part of the experience.
An independent exploration of art direction, interface design and real-time 3D. The result is a working prototype, built around one continuous space.
02 / In motion
A camera-led
product journey
A continuous space, seen from four points of view. Arrival, exterior, cabin and configuration — recorded in the working prototype.
03 / The experience
One space
Four perspectives
The architecture stays with you as the point of view changes. The interface steps back for the car, then brings the controls into reach.
Inside the experience01 — 04
04 / Design decisions
Making room
for the car
A guided route, then room to explore
The camera establishes the exterior and cabin before introducing finish and door controls. The visitor can understand the object before changing it.
Typography at the edge of the frame
Short chapter titles guide attention without covering the vehicle. Navigation stays available while the center of the screen belongs to the car.
05 / The mobile experience
The showroom
in your hands
The narrow view keeps the car and its controls together. This recording shows finish changes and door interaction in the mobile prototype.
Independent studio concept. Not commissioned by or affiliated with Tesla. Tesla names and marks belong to their respective owner.
3D vehicle: “Tesla model 3 2024” by brandonleong28, CC BY 4.0. Geometry prepared for animation, materials adapted and model compressed for the web. The model is not an official Tesla digital twin. Cover: AI-generated presentation based on the working website. All other project images and the motion sequence: direct captures of the working prototype.